You are a travel agent with two new sets of clients. The first client couple is Couple A, who are newly married and are planning to spend one week of their honeymoon in Venice, Italy. The date of arrival is Thursday 30th August with departure on Thursday 6th September 2012. Couple B consists of the wife’s parents who are also interested in going to Venice at the same time for the same duration. The couples will be independent of each other while in Venice. That means that they will meet up occasionally for meals and perhaps take some excursions together if it meets their needs and wants.

You are a travel agent with two new sets of clients. The first client couple is Couple A, who are newly married and are planning to spend one week of their honeymoon in Venice, Italy. The date of arrival is Thursday 30th August with departure on Thursday 6th September 2012. Couple B consists of the wife’s parents who are also interested in going to Venice at the same time for the same duration. The couples will be independent of each other while in Venice. That means that they will meet up occasionally for meals and perhaps take some excursions together if it meets their needs and wants.

Couple A seeks romance and indulgence but on a budget and want to spend a lot of time together enjoying each other’s company while still getting to see the sights and enjoy the tastes of Italy. They fit within the Young Optimism VALS segment and are aged between 20 and 30 years of age.

Couple B is more focused on a luxury holiday and seek to explore the history and culture of Venice. They fit within the Visible Achievement VALS segment and are between 50 and 60 years of age. Both couples are fit and stairs and physical activity can be easily undertaken.

Plan a one week stay in Venice for each couple and provide each couple with a fully detailed daily itinerary for their stay. The overall price must include as a minimum all organized excursions and accommodation in Venice. You can assume that flights to and from Venice have already been organized so you are only concerned with the ground component. Meals, unless as part of an excursion/special package, are at the travelers expense.

You are to justify the choice of each excursion for each couple and the accommodation based on at least one of the 7Ps that you consider most relevant. You need to find at least six relevant journal articles that back up your choices.