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New Product Idea: Kid’s “OnStar” Wristband/ “Adult Life alert type device (wear around the neck like a pendant)
Why?:1)Child abduction cases are still happening, usually ended with negative outcomes.
Ex: 10 year old girl named Hailey was abducted and killed in the state of MO recently (Feb., 2014)
2)"Onstar" function- tracking system and will send out "help" signal when child is in distress (such as gotten lost, robbed,and etc). Parents will be contacted right away.
3)Also has the function of detecting body temperature & heart rate. Will alert parents if temperature exceeds 102 F. Or when kid’s has an irregular heart rhythm.
Target market: Similar demographics to the population @ Leawood, Johnson County, Kansas
Will required to paint a good/clear demographics picture of my target audiences.
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