Note: It is recommended that you save your response as you complete each question.
Question 1 (1 point)
Why is it important to understand the differences between consumer markets and business markets?
Because business markets are only concerned with the price of their business purchases
Because you will likely have a career selling to other businesses
Because business marketing principles are significantly different than consumer marketing principles
Because more money is spent on B2B markets than B2C markets and most career opportunities are B2B
Question 2 (1 point)
In B2B marketing, the more complex the item being sold, the _________.
more people are involved in the RFP process.
more the price of the item is important.
longer it takes for the sale to be made.
less time it takes to make a purchase decision
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