whole foods company
Topic: Provide 1 main argument of whole foods company (choose one topic that you want to argue about whole foods company and analyse through the whole report)
Order Description
REQUIREMENT
1.Provide 1 main argument of whole foods company (choose one topic that you want to argue about whole foods company and analyse through the whole report)
- LINK with thoery mention concept and link to whole foods company
-
USE All theory from
3.1. Kotler, P. et al (2008), Principles of Marketing, 5th European ed., Pearson Prentice Hall, London.
3.2. Pettinger, R., ‘Introduction to Management’, Chapter 10: Marketing, pp205-226, 4th Edition, 2006.
3.3. Brassington, F and Pettitt, S (2012) Principles of Marketing, 4th Edition, FT Prentice Hall
3.4. Doyle, P (2006), Marketing Management & Strategy, 4th Edition, FT Prentice Hall
3.5. Armstrong, G & Kotler, P (2012) An Introduction to Marketing, Global Edition, FT Prentice Hall
- USE all website for references
www.harvardbusinessonline.org (Harvard Business Review)
www.mrs.org.uk (The Marketing Research Society)
www.sps.org.uk (The Strategic Planning Society)
- the whole report must link to the theory from the book and apply to company situation.
-
Structure of the report
-
Define – introduction
- Orientation of whole foods company ( PRODUCT ORIENTATION,
,MARKETING ORIENTATION ,CUSTOMER ORIENTATION , PRODUCTION ORIENTATION,SOCIETAL MARKETING ORIENTATION or SALES ORIENTATION) - Company strategy – corporate (intended,emergent strategies,Need for an integration of both strategies & the development of a flexibility in strategic thinking or Mintzberg )
- Competitive advantage
- Marketing strategy – , ANSoff market development,diversification, , corporate strategy , {Market leader strategy (cost leadership), Market challenger strategy(competitive strategy) , Market follower strategy or Niche market strategy}
- Segmentation (Behavioural, Socio Economic,Psychographic ,Geographic ,Demographic) , targeting and positioning
- Marketing plan –
- Marketing mix – 4Ps of whole foods (also answer is it integrate ?)
- Organisation (system structure – centralise or decentralise how ? ,value , culture and system of whole foods company) 8 area
- Conclusion (future marketing, idea for company)
- Appendix – SWOT for whole foods company
- References
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT 🙂