What is positioning? How has the organisation that you have selected positioned their product?

The format of your assignment must be an essay. You are welcome to use headings within your essay if you wish. Your essay should be fully and correctly referenced, using APA style referencing, and you should use at least five (5) sources of information – at least two of these sources should be from academic journals.

We also encourage you to provide examples of marketing activities by your chosen organisation to support your argument.

Select only one of the following industry sectors:

¨ male skincare products

¨ private hospitals

Then select any one organisation from that industry.

Essay topic: What is positioning? How has the organisation that you have selected positioned their product?