Unit VI Mini Project
Write a paper discussing the measurement scale for each question in the survey developed in the Unit III assignment. Decide if you will use composite scale score or a summated scale score. Justify your decision. How will you measure reliability, validity, and sensitivity?
Explain how you will deal with ethical dilemmas during the research process (confidentiality, anonymity, conflicts of interest, informed consent, debriefing, experiments on human subjects, and so forth).
You must use correct APA formatting when writing your paper. All references used, including the textbook, must be cited.
NOTE: This assignment is part of the Unit VIII Research Proposal. This assignment must be submitted in sequence (i.e., Unit VI must be submitted and graded by the professor, who will provide feedback to the student before he or she can progress to the Unit VII assignment). The student assignment will be graded according to the assigned rubric. The professor will grade and annotate items that need to be corrected by the student. This feedback from the professor will help the student correct any discrepancies before compiling this assignment to the Research Proposal. This will help the student achieve a better review/grading for the Research Proposal.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Her is Unit III survey to make questions from.
This questionnaire is designed by the Williamson Group of companies to determine the types of marketing strategies in business and how to improve customer services through feedback. The purpose is to collect data which helps the company in strategic business development for the next five years.
Williamson Group of Companies Questionnaire
All the information provided on this questionnaire is confidential and your identity is not required. Filling out this questionnaire helps the company improve services its customers. Please feel free to give honest feedback. Thank you in advance.
Please tick where applicable
- Gender Male Female
• Under 18 years
• 19 to 25 years
• 26 to 35 years
• 36 and above years
- How did you find out about our products and services? (I.e. newspaper adverts, social media, outdoor media, friends and family, text based services and many more)
- When you first bought from us what was the quality of the services offered?
- What encouraged you to buy from us?
- Williamson Group has run a number of advertisements on newspapers and television. Are you familiar with any particular advert?
- If so, describe the details?
Did the advert give you enough information any of our new product or service?
- What are some of the products that you have bought us that you have never tried before?
- Kindly give your general comments about Williamson group of companies?
The first three questions give information about demographic profile of the customer and will help in target marketing. The next sets of questions require the customer to give feedback which helps the company have a competitive advantage over its competitors. The questions are in line with objective of marketing research which seeks to establish the best ways of marketing products and services to our customers. The questions that follow are set to determine and monitor the current market promotions and how to improve them. It also explores if they are effective for the business. Question 9 and question 10 helps the business know some of the products which should be stocked going by the market trends as well as producing feedback from the customer.