Training Executives to Use Porter’s Model of Generic Strategies

The strategic models that Porter (1980) has provided are often too abstract for effective application by practitioners. The purpose of this paper revolves closely around Maital’s (1994) imperative that the various academic disciplines look carefully for opportunities to integrate their research with practical implications of recognizable utility to the real world of business. This paper seeks to provide a refined, integrated model of Porter’s (1980) generic strategies against the structural backdrop of Porter’s (1980) industry analysis model and his (1985) value chain model. The study concludes with discussions and implications for future research.