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APA Australian MLA Chicago
Assessment Task One: Discussion Paper
Due Date: Week following the lecture on the topic
Length: 2,000 words (approximately)
Description: Select a destination or tourism business within a destination and drawing
from the readings and lectures provided, gather relevant trend statistics such as
attraction mix, length of stay, expenditure and market segments concerning the
destination/tourism business. Your task is to examine one of the following aspects in
relation to the destination or tourism business, utilising the statistics.
1. In a future world of collaborative travel, providers will need to think more about
the value of their lifetime relationship with a traveller rather than the next
transaction. This will mean taking a more participatory approach to working
with other businesses, including those with which they are in indirect
competition, for the sake of giving the traveller a better experience. How can
technological innovation facilitate collaboration to ensure the traveller is
happier, less stressed and has a better experience?
2. Analyse how visitors are accessing information about your destination/
organisation currently. What strategies to you need to put in place to widen your
reach and anticipate the planning behaviours of future visitors?
3. Volunteers make valuable contributions across society but volunteering is
changing. Volunteers want more flexibility in when and where they volunteer and
what they do. They are interested in volunteering collectively with their friends,
family, and work colleagues. Businesses are increasingly looking to support and
promote employee-volunteering as part their corporate social responsibilities
strategy. Some want to combine volunteering with travel, internationally and
domestically. So given these trends, how can tourism businesses and
organisations best harness the enthusiasm and efforts of volunteers?
4. Consider the literature in relation to the future of Visitor Information Centre’s and
their questionable role in destination marketing. Assess the current role of your
local VIC in relation to its contribution to the destination’s marketing and needs of
visitors and the degree to which going to retain its role and relevance. Should it
continue to operate in its current form? If so, what adaptions does it need to
5. Assess the current mix of events in your destination region/business in relation to
the expectations of future visitors. How will social media and technology shape
the consumption of these events in the future? What changes would you
recommend to your event mix as a result?
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