To do so requires a certain synergy between strategy and innovation. Clarify the link between 'strategy' and 'innovation'. Also explain how a proper balance can be achieved between strategy and innovation.

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In today’s economic environment, organizations are required to create differentiable value. To do so requires a certain synergy between strategy and innovation. Clarify the link between ‘strategy’ and ‘innovation’. Also explain how a proper balance can be achieved between strategy and innovation.
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