The Value Preposition: Cheesecake Factory
This is a research paper for “Innovation and Entrepreneurship” class taken at Victoria University. The research paper will be based on the PowerPoint slides provided. However, further research is required to complete this paper and be sure to include references. MAKE SURE to read the word document as it has all the requirements.
Chosen company: Cheesecake Factory
The PowerPoint slides show a demonstration of the company’s present value proposition plotted on a value curve and a new value preposition after the ERRC technique (eliminate reduce, raise, and create) was applied. It explains how this innovation would enhance the “day in the life of the customer” and how this innovation could be delivered profitably.
Based on the PowerPoint slides, complete the following sections in 800 words:
**Use the same headings and include references.
A. Potential problems
B. Obstacles/risks and Environmental risks
C. Alternative courses of action
A. Transfer of Asset
B. Continuity of business strategy
C. Identity successor
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