have to explain the ratios in depth. You may assume that the reader has a basic understanding of finance and knows what ratio analysis is, although he or she might not be able to list all the ratios and how to calculate them from memory. The reader is not going to want a lot of background about financial analysis. He or she really wants information that he or she can apply to the given situation, which is the company that you have selected.
If you like, you can write the paper in the form of a memo to management. You do not have to cite your source for how to calculate the ratios. You do need to provide a reference to where you got that data not only for your subject company but for the other company or standard to which you compared your company.
- The spirit of this assignment is for you to calculate and interpret the results. The purpose is not for you to find calculations and interpretations that have been done by someone else.
- The paper is expected to conform to the standards for graduate school writing.
- The purpose of your analysis is internal evaluation. Refrain from using stock market valuation ratios.
|Rubric – First Project|
|Possible Points||Earned Points||Criteria and Point Range|
|No referent provided. Insufficient or incorrect ratios used.||Some ratios questionable. Inappropriate referent selected.||Ratios mostly appropriate. Appropriate referent selected.||Ratios and referent appropriate.|
|Calculations not provided or are generally incorrect.||Not all calculations provided or some calculations are incorrect.||Calculations are nearly but not totally provided or correct.||Calculations are provided and are correct.|
|No evaluation or evaluation not based on findings||Minimal or incorrect evaluation or evaluation not original.||Evaluation generally correct. May be not completely supported by findings or insufficient in quantity.||Evaluation fully supported by findings.|
|Significant problems with writing or format.||Minor problems with writing or format.||Writing and format generally correct with a few exceptions.||Virtually no errors in writing or format.|