The influence of Brand loyalty on purchasing behaviour of Thai consumers

The influence of Brand loyalty on purchasing behaviour of Thai consumers

Order Description

The influence of Brand loyalty on purchasing behaviour of Thai consumers

Chapter1: Introduction

Chater4: Findings and discussion
4.1introduction
4.2 Findings
4.2.1Respondents’ information (demographics)
4.3 Reliability and validity (analyse and explain each table separately)
-analyse table 2 (Reliability Analyse of Factor of Brand loyalty)
– analyse table 3 (Ranking Factor of brand loyalty)
– analyse table 4 (Income level versus factors of brand loyalty)
– analyse table 5 (Ages versus factors of brand loyalty)
(please provide all 6 tables in the end)(table6 Significance of brand loyalty factors with brand loyalty)
4.4Hypotheses test (explain separately )
The hypotheses focus on the factors that influence consumer in Brand loyalty towards a particular brand. Base on the factors that influence brand loyalty.

4.4.1H1: There is a significant and positive relationship between brand name of coffee café and brand loyalty.
4.4.2H2: There is a significant and positive relationship between products’ quality of coffee cafe and brand loyalty.

4.4.3H3: There is a significant and positive relationship between products’ price of coffee cafe and brand loyalty.

4.4.4H4: There is a significant and positive relationship between beverages design and brand loyalty.

4.4.5H5: There is a significant and positive relationship between promotion and brand loyalty of coffee café.

4.4.6H6: There is a significant and positive relationship between service quality and brand loyalty of coffee café.

4.4.7H7: There is a significant and positive relationship between store environment and brand loyalty of coffee café.

4.5 Discussion (separate each)
4.5.1 H1
4.5.2 H2
4.5.3 H3
4.5.4H4
4.5.5 H5
4.5.6 H6
4.5.7 H7

-Summary of Chapter4

Chapter 5 Conclusion(1500words)
5.1 Introduction
5.2 Research Conclusion
5.3 Recommendation and research implication
5.4 future research and development

PS.I will attach the EXEL file to analyse SPSS (ANOVA)
Reliability and Validity (Cronbach’s Alpha, One-Wat ANOVA)
Correlation (please provide all 6tables at the end)
and the empirical research which I have followed