Each student is expected to read the assigned cases and produce a two-to-three page analysis, synthesis, and evaluation of each case based on instructor assigned questions. These cases will be “typed” and double spaced. Students will use the format style in the APA Publication Manual of the American Psychological Association, Sixth Edition. Sentences must have two spaces between them. ALL case papers must have three sources that are peered reviewed. Your book is a source so please use it. Wikipedia is not a credible source so do not use it. All case papers must have references.
Please read “The Great Rebate Runaround” case in your textbook and answer the following questions:
1. This case describes one reason manufacturers might want to offer rebates rather than decrease wholesale price. Explain why this can be viewed as an example of customized pricing.
2. Even if all rebates were redeemed, why might manufacturers still want to offer rebates rather than decrease wholesale prices?
3. Why do you suppose that Best Buy, rather than one of Best Buy’s big suppliers such as Sony or Panasonic, is considering eliminating rebates?