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Noelle J. Hum et al. (2011) conducted a quantitative research to examine identity construction and gender roles in social networking sites by studying and comparing the profile photographs of in total of 35 male and female facebook users. Specifically, the number of photos in the profile album and content of the main profile picture were studied to determine whether they differ significantly by gender. The researchers paid attention to the manifest and observable content of the photographs and systematically coded each profile picture into numerical data. There were six coding categories, including: sex, quantity of profile photos in the participants’ profile picture album, level of physical activity, candidness, level of appropriateness, and the number of subjects. As a result of their analysis. Hum et al concluded that the facebook profile photos examined in the study do not significantly differ by sex.
1) The goal of your research is to answer the following questions about the leader you chose:(Louis Gerstner and IBM)
?Based upon your research, what type of behavioral leadership style does/did the individual practice? Task-oriented, people-oriented, or a combination of the two? Explain.
?How would this individual’s leadership style be characterized in terms of the path-goal theory of leadership? Explain.
?Would you describe this individual as a transactional or transformational leader? Explain.
?In what specific ways do you feel this individual was an effective leader?
?In what specific ways do you feel this individual’s leadership could be improved?this research method;
2) briefly outline how you would redesign this research by employing a qualitative method
read Hum, N.J. et al(2011) A picture is worth a thousand words: A content analysis of Facebook profile photographs. Computers in Human Behavior, 27(5), 1828-1833
mainly draw ideologies and points from readings and lecture slides
REQUIRED READINGS1. Palys, Ted (1993) “Perspectives on Research,” from Research Decisions: Quantitative and
Qualitative Perspectives, Toronto: Harcourt Brace Jovanovich Canada Inc., pp. 1-30.
Week 2 (Jan 15)
Knowledge and Power: Designing Research, Designing Modern Society
2. McLaren, A. (1990) Selections from Our Own Master Race: Eugenics in Canada 1885 -1945, pp.
13-27 and 89-106.
3. Smith, L.T. (1999). “Research through Imperial Eyes” and selections from “Colonizing
Knowledges” from Decolonizing Methodologies: Research and indigenous people.
London: Zed Books, pp. 42-68.
Said, E. (1978). “Knowing the Oriental” from Orientalism. New York: Vintage Books, pp.31-49. Required Readings:
4. Sturken, M. & Cartwright, L. (2001) “Viewers Make Meaning” from Practices of Looking: An
Introduction to Visual Culture. Oxford University Press, pp. 45 –70.
5. Lacey, N. (2009). “Semiotics” from Image and Representation: Key Concepts in Media Studies.
London: Palgrave McMillan, pp. 63-82.
Barthes, R. (2012/1972) Mythologies. New York: Hill and Wang, (read one of the short chapters
and especially pp.219-242 from “Myth Today” (pp. 217-274).
Chander, D. “Semiotics for Beginners”
Hall, S. (2007/1980) “Encoding and Decoding” in Simon During (Ed.) The Cultural Studies
Reader, London: Routledge, pp. 510-517. 6. Sturken, M. & Cartwright, L. (2001) “Spectatorship, Power, and Knowledge” from Practices of
looking: An Introduction to Visual Culture. Oxford University Press, pp.72-93.
7. Foucault, M. (1984) “The Means of Correct Training” and “Panopticism” in Paul Rabinow (Ed.),
The Foucault Reader. New York: Pantheon Books, pp. 188-213.
Berger, John (1972) Selections from “3” and “5” in Ways of Seeing. New York: Penguin: 45-64, 83-
87, 94-97, 103-104.
Dyer, Richard (1982) “Don’t Look Now,” Screen 23(3-4): 61-73. 8. Tagg, J. (1998) “A Means of Surveillance” from The Burden of Representation: Essays on
Photographies and Histories. Minneapolis: University of Minnesota Press, pp. 70-102.
9. Bordo, S. (1998) Selections from “The Body and the Reproduction of Femininity” and “Reading
the Slender Body” from Unbearable Weight. Berkeley: University of California Press,
pp. 165-174 & 185-204.
Hunt, A. (2002) Regulating Heterosocial Space: Sexual Politics in the Early Twentieth Century,
Journal of Historical Sociology, 15:1: 1-34.
Pecora, V. (2002) The Culture of Surveillance, Qualitative Sociology, 25(3): 345-358.
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