The difference between basic psychology and applied psychology

Distinguish the difference between basic and applied psychology. How can this knowledge be used within the marketing environment? Your response should describe some ways in which knowledge of Gestalt principles could be applied to the design of consumer products.

You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

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