The balance scorecard assignment
Visit the web site of United Airlines, especially the area that shows the annual report and investor relations information. Explore the companys web site to learn
about the companys services and operations.
Write a paper, between 3 to 4 pages in length (typed, 12 point font, 1.5 line spacing; 1 inch margins) that responds to the below questions:
(1)What is a Balanced Scorecard and what are its key features? (4 points)
(2)How can a Balanced Scorecard be used to measure performance? (2 points)
(3)Please reflect on the logical relationships between the four key areas of the Balanced Scorecard and comment on how these four areas tie together or relate to one
another. (2 points)
(4)What do you think are the overall, long-term goals for the company that you analyzed? (2 points)
(5)Create a balanced scorecard for the company that you analyzed. Include two to five measures in each of the scorecards perspectives. (8 points)
(6)How would the balanced scorecard affect the way managers develop the companys strategy? (2 points)
Resources that you might also choose to use:
Information in your textbook on Balanced Scorecard.
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