Target Markets

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Target Markets
Target Markets: how coles see its customers (2 target markets each)(
How and sees their customers(2 target markets each)(
Based on the above target market analyze consumer influence on purchase behavior; i.e., how the marketing strategies company makes will affect the customers and influence them to buy in their stores)
Analysis of consumer power:
Recommendations: (for each target markets and link to theories and concepts of the course)
Recommendations on store layout (2-3 recommendations)-
Recommendations on target market: link to course material (2-3 recommendations)-
Recommendations on consumer influence
Appendixes:
Photos: (please take below-mentioned pictures)
Self-checkout lanes in coles-few lines explanation
Fast lane in coles-few lines explanation
Checkout lanes in Aldi-few lines explanation
Coles vegetable section, we have products like “Australian grown,” some picture that shows. -few lines explanation
Veg section in aldi-few lines explanation
Some of the aldi products like toothpaste, -few lines explanation
Same product in Coles, toothpaste section in Coles. -few lines explanation
Coles in-house butcher and meat section pictures-few lines explanation
Aldi meat section picture-few lines explanation
Table:
Influence
Coles
ALDI
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