We’re going to be watching two movies: Target: Inside the Bullseye, and The Costco Craze.
Target follows a differentiation strategy, or depending upon who you talk to, a differentiation/low cost leadership strategy. Let’s assume for this assignment that Target is pursuing a differentiation strategy. As you watch the movies, be sure to take notes. What are all of the ways that Target is able to pursue a differentiation strategy? List all of the actions, bullet-style, and explain each of them in a paper.
Then Costco pursues a low-cost strategy. Do the same for this link at CNBC, look at the material on the link, and write down all of the factors that create a low-cost strategy for Costco.
LINK OF THE video