- Industry Analysis
Each team is required to select one industry within the Saudi market and analyze it from a strategic marketing point of view. Specifically, your team will be required to conduct an External & Internal Environmental Analysis, a Competitor Analysis and a Comprehensive Strategy Assessment of the main players in the industry. The team is required to prepare a written report regarding the chosen industry. The report should be maximum 10-12 pages (executive summary, exhibits, references, appendices, cover sheet, and any other material deemed relevant may be added to the above page limit).
- Marketing Plan
Within the chosen Industry, select one player and conduct a complete Marketing Strategy Analysis. Pick a Marketing Problem/ Opportunity the company is facing at the moment and then recommend new positioning and marketing strategies for your chosen player.
Each team must deliver a maximum 20 minute PowerPoint presentation, not including Q&A and discussion time. The presentations can be as creative as you like so long as they cover the essential issues required in the analysis.
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