Strategic management

Paper , Order, or Assignment Requirements

Choose two companies that are listed on the London (FTSE) or New York Stock

Exchange, one that has successfully implemented a strategic initiative, and one that

has taken a strategic initiative that has not been successful.

Write a report comparing, contrasting and critically evaluating the two initiatives using

material from the module. Justify your assessment using at least FIVE of the following

concepts, tools and techniques discussed in the course:

 strategic purpose

 industry attractiveness

 resources and capabilities

 competitor and market analysis

 competitive advantage

 portfolio analysis

 industry life cycle

 option evaluation

 organisational design

 change management

Your report should reflect your understanding of the topics covered in the course and

your ability to analyse and apply the appropriate strategic concepts, tools and

techniques. You should also demonstrate your research skills and ability to derive

analysis from a range of up-to-date high quality sources.