Paper , Order, or Assignment Requirements
Choose two companies that are listed on the London (FTSE) or New York Stock
Exchange, one that has successfully implemented a strategic initiative, and one that
has taken a strategic initiative that has not been successful.
Write a report comparing, contrasting and critically evaluating the two initiatives using
material from the module. Justify your assessment using at least FIVE of the following
concepts, tools and techniques discussed in the course:
resources and capabilities
competitor and market analysis
industry life cycle
Your report should reflect your understanding of the topics covered in the course and
your ability to analyse and apply the appropriate strategic concepts, tools and
techniques. You should also demonstrate your research skills and ability to derive
analysis from a range of up-to-date high quality sources.