Strategic International marketing plan
Topic – Strategic international marketing plan (Part A)
There are two tasks to be completed in Report 1. It is important that students follow the format and guidelines as outlined below.
Task 1 – Strategic international marketing plan
Length: No more than 3000 words (When grading a report, the marker does not need to read more words than the stipulated word limit.)
This is the first of a two part strategic international marketing plan for a product or service to be launched in a foreign country market. Students are required to choose a product or service, and the new foreign country market that it will be launched in.
The objective is to provide students with the opportunity to apply the key concepts of international marketing to a real world marketing challenge. This first part of the strategic international marketing plan emphasizes the need to understand the global environments as an essential first step in preparing a strategic international marketing plan.
Task 2 – Teamwork process Length: No more than 1000 words. The purpose of this task is to provide students with the opportunity to further develop their teamwork skills. This task requires students to clearly outline a plan for their team to successfully complete the strategic international marketing plan (i.e. Reports 1 and 2A).
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