Some experts suggest that people spend 30% more on average in supermarkets than they initially plan to. Using a recent trip to the supermarket as an example, show how atmospherics and the experience provided enticed you to spend more. Explore your behaviour further by linking your answer to at least one of the following concepts: self concept, decision making model, culture, reference groups and motivation.

Some experts suggest that people spend 30% more on average in supermarkets than they initially plan to. Using a recent trip to the supermarket as an example, show how atmospherics and the experience provided enticed you to spend more. Explore your behaviour further by linking your answer to at least one of the following concepts: self concept, decision making model, culture, reference groups and motivation.