Social tourism report

Assignment Requirements

Social Tourism Report

Note: more deeply the company must be in Australia, the company’s name is Freedom Australia. Choose a specific product or program. Choose one specific customer

Report structure: 15 pages. Including all structure.

  • Executive summary.

  • Introduction.

  • Industry overview.

  • Company overview: Freedom Australia

Ø http://www.freedomaustralia.co.uk/

ü Marketing objectives.

ü Current situation and market overview.

ü Industry analysis (whole industry, this is what they are doing, competitors, market share, who are you direct competitors, are they in partnership).

ü What is the product (specific product or program)?

ü Who is your customer (specific customer)? Why do they do it?

ü Industry environment (Market size and growth + SWOT+ competition).

ü External environment (economic, demographic, social and culture factors, political factors, technological factors).

  • Key issues and challenges (relevant)

  • Their marketing strategies e.g. (product, price, distribution, and promotion).

  • Digital communication program:

ü What are their DCP they used this time?

ü How can target consumers; DCP needs to be relevant and deliberately targeted).

  • Recommendations (Relevant theories).

  • Conclusion.

  • References list. use acadimic references

 

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