Social Media Improves User Experience

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Setting the stage: your organization is sponsoring an innovation initiative. Your team is responsible for identifying ways to use social media to add value to your customers and constituents. Each one of the team members is expected to identify one business function (e.g. customer service, training, human resources, etc.) and explore how social networking may be used to improve current user experience.
If you are not currently part of an organization, please select one business vertical (e.g. finance, education, etc) and explore how social networking may be used to improve user experience in the chosen vertical.
Your assignment:
Identify a business vertical or business function that you are familiar with (and may have worked with or used yourself recently).
In 1000 words, write a white paper about how social media can be used to improve the overall user experience.
At a minimum, cover the following topics:
• Define social media (origins, background, examples),
• Describe how current social media offering have improved user experience (what user need does it fulfil?),
• Something about the chosen business vertical or function (what its primary goals and clientele), and
• From the user/business perspective, explore the question: how can social media success stories be leveraged across business verticals and functions?
Target audience: As you are writing your white paper, please consider that, while some readers might be technical, the majority of its readers are a non-technical, so, cite sources that support your arguments and can be used by the the readers to understand how they might benefit from your research. Please consider using graphics and examples to illustrate the concepts (where applicable), in order to make it easier on readers to understand the topic.
Submission format: Past experience has shown that formatting may vary, so what you see on your computer might not be what I see on my computer. If possible, please attach a PDF version of your paper along side the MS Word or Open Office version. This way I can use the MS Word/Open Office version to grade and provide feedback while using the PDF to consistently see your formatting.
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