Select a newspaper or magazine advertisement that attempts: (a) to provide the consumer with a decision strategy to follow in making a purchase decision, or (b) to reduce the perceived risk(s) associated with a purchase. Evaluate the effectiveness of the ad you selected.

 

Select a newspaper or magazine advertisement that attempts: (a) to provide the consumer with a decision strategy to follow in making a purchase decision, or (b) to reduce the perceived risk(s) associated with a purchase. Evaluate the effectiveness of the ad you selected.