Ryanair and contrasting explanations of its strategy

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Produce a report which identifies the internal resources and capabilities that reside within Ryanair, using evidence to support your points. Do these provide a better explanation of its profitability and performance than an explanation which says that Ryanair has successfully applied a generic low cost strategy, according to Michael Porter’s framework.
You will need to illustrate your answer with some data and trends from 2004 to the present and demonstrate skills of accessing, selecting and using evidence to make your points.
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