Revenue Management

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Requirement: Report Format Benchmark: 3,500 words ± 10%
Purpose:
The purpose of this assignment is to enable students to demonstrate an understanding of the key factors associated with revenue management.
Approach:
You are required to undertake a comprehensive discussion and critical analysis of Revenue Management, including:-
• Importance of Revenue Management for the hospitality and tourism industry
• Practical Application of at least ten key terms important to revenue management
• Examples of key topics and concepts which are relevant to your analysis.
• Critical analysis of various pricing policies and methods within a chosen hotel. You are to focus your analysis on rooms, food and beverage and one other revenue generating department i.e. spa or golf, etc
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