Research Project

Order Details;




Assessment Assignment

Assignment front sheet


Qualification Unit number and title
Pearson BTEC Level 5 HND Diploma in Business & Management. Unit 2 Research Techniques for Business & Management
Student name    Assessor name
Joseph Tawiah, Uroy Clarke, Michael Olusoji
Date issued Completion date Submitted on
10/12/2015 10/05/2015
Assignment title Assignment: Research Project



Learning Outcome  




Learning outcome

Assessment Criteria In this assessment you will have the opportunity to present evidence that shows you are able to: Task no.  


(Page no)

Learning Outcome 1:









Understand how to formulate a research specification

LO1: Understand how to formulate a research specification



AC1.1 formulate and record possible research project outline specifications


AC1.2 identify the factors that contribute to the process of research project selection


AC1.3 undertake a critical review of key references


AC1.4 produce a research project specification


AC1.5 provide an appropriate plan and procedures for the agreed research specification

See submission


Learning Outcome 2:




Be able to implement the research project within agreed procedures and to specification

LO2: Be able to implement the research project within agreed procedures and to specification



AC2.1 match resources efficiently to the research question or hypothesis


AC2.2 undertake the proposed research investigation in accordance with the agreed specification and procedures


AC2.3 record and collate relevant data where appropriate

See submission


Learning Outcome 3:





Be able to evaluate the research outcomes

LO3: Be able to evaluate the research outcomes



AC3.1 use appropriate research evaluation techniques


AC3.2 interpret and analyse the results in terms of the original research specification


AC3.3 make recommendations and justify areas for further consideration

See submission


Learning Outcome 4:


Be able to present the research outcomes LO4: Be able to present the research outcomes



AC4.1 use an agreed format and appropriate media to present the outcomes of the research to an audience See submission


Learner declaration
I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.



Student signature:                                                              Date:



Plagiarism is presenting somebody else’s work as your own. It includes: copying information directly from the Web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework from another student and submitting it as your own work.  Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the procedures set down by LSBF. Please see your student handbook for further details of what is / isn’t plagiarism.


Assignment Regulations  

  1. Learners are required to submit their work using the LSBF Assessment cover sheet.
  2. You are required to submit your assignment electronically on MyPage –
  3. If you need an extension (even for one day) for a valid reason, you must request one, using a reasonable adjustment form available from the Academic Admin Office. Do not ask the lecturers responsible for the course – they are not authorised to award an extension. The completed form must be accompanied by evidence such as a medical certificate in the event of you being sick.
  4. General guidelines for submission of assignment:
  5. All work must be word-processed and must be of “good” standard.
  6. Document margins shall not be more than 2.5cm or less than 1.5cm
  7. Font size in the range of 11 to 14 points distributed to including headings and body text. Preferred typeface to be of a common standard such as Arial or Times New Roman for the main text.
  8. Any computer files generated such as program code (software), graphic files that form part of the course work must be submitted either online or with the documentation.




In addition to the above PASS criteria, this assignment gives you the opportunity to submit evidence in order to achieve the following MERIT and DISTINCTION grades


Grade Descriptor


Indicative characteristic/s



M1: Identify and apply strategies to find appropriate solutions
  • Relevant theories and techniques have been applied
  • Effective judgments have been made
  • Complex problems with more than one variable have been explored
  • An effective approach to study and research has been used


Identify and apply appropriate approaches for the development of information related to the Project specifications. The report should be able to critically identify appropriate problem, issue or opportunity that is the focus of the research. It should be able to develop the factual information related to the aims and objectives related to the research. It analyze how the research was planned and the broke down of into stages and the key considerations relevant to each stage. The material related to the LO1 will be able to provide information related to the satisfactory achievement of this criteria.
M2: Select/design and apply appropriate methods/techniques
  • A range of methods and techniques has been applied
  • A range of sources of information used
  • The selection of methods and techniques justified
  • Complex information/data have been synthesized and processed
  • Appropriate learning methods/ techniques applied


The critical analysis of the adopted literature relevant to the area of research and the information related to the research methodology, data collection through appropriately developed tool will demonstrate the satisfactory development of the set criteria. The relevant critical analysis approach is crucial for the development of the required outcome. The information related to the LO2 will provide the satisfactory achievement.
M3: Present and communicate appropriate findings
  • Appropriate structure and approach has been used
  • Logical and coherent arguments have been presented
  • Technical language accurately used
  • A range of methods of presentation has been used
  • Familiar and unfamiliar contexts have been used
  • It is appropriate for familiar and un familiar audiences


The presentation of collected data through the use of appropriate approaches with detail analysis will evident the development of the required criteria. Reflective conclusion with developmental approach towards the recommendations will be able to create appropriate understanding and satisfactory level. The reflection related to the overall process and the critical evaluation approach will help to develop the satisfactory criteria development. The information related to the LO3 & LO4 will be able to provide the evidence for the accomplishment of the criteria.


Grade Descriptors Indicative Characteristics Contextualisation
D1: Use critical reflection to evaluate own work and justify valid conclusions
  • Synthesis has been used to generate and justify valid conclusions
  • The validity of results has been judged. Criticism of approach has taken place
  • Evaluation has taken place using defined criteria
  • Realistic improvements have been proposed against defined characteristics


Use synthesizing own work and justify valid conclusions. The report includes justification for research techniques (Developing the project related information, Literature and Research Methodology) used and approaches adopted for developing/presenting the report, application of the theoretical framework adopted and evaluated to demonstrate effective understanding of LO1 and LO2.
D2: Take responsibility for managing and organizing activities
  • Autonomy/independence demonstrated
  • Substantial activities/projects or investigations have been planned, managed and organized
  • The unforeseen has been accommodated
  • The importance of interdependence has been recognized


Take responsibility for managing and organizing the Project specific activities. Autonomy and independence has been demonstrated when developing and presenting the outcome of collected data within the given research context (LO3). Minimal tutor guidance and advice has been sought when developing the reflective approaches related to the research. All substantial activities relating to the task have been planned, managed and clearly providing critical reflection to evaluate the data in cohesive manner and presented in the reflective approach with the appropriate linkage with the theoretical framework. Innovative approach adopted for the development of the appropriate recommendations.
D3: Demonstrate convergent/lateral/creative thinking
  • Ideas generate and decisions taken
  • Evaluation has taken place Convergent and lateral thinking have been applied
  • Capacity for innovation and creative thought has been used
  • Receptiveness to new ideas has demonstrated
  • Unfamiliar contexts have been applied


Demonstrate convergent, lateral and creative thinking for the constructive perceptual development and logical understanding to the research process and its importance within the provided context. The progressive approach towards the critical thinking and evaluation is evident through LO4.


Please note that for unit assignments assessors should use these or other exemplar indicative characteristics for the individual grade descriptors from Annexe C of the HN specification or any other relevant indicative characteristics for the particular assignment. The indicative characteristic should then be contextualised. Only one indicative characteristic per grade descriptor, M2, M2, M3, D1, D2, D3 is required.





Assignment brief
Unit number and title Unit 8: Research Project – 20 Credits
Qualification Pearson BTEC Level 5 HND Diploma in Business & Management
Start date 2nd Feb. 2015
Deadline/Hand-in 10th May 2015
Assessor Joseph Tawiah, Uroy Clarke
Assignment title Research Commission


Choice of topic


This module will be assessed by a research report produced by you on a business or management topic of your choice.  However, it is important that your choice of topic meets the following criteria:


  1. The research must be focussed on a business or management problem/issue (or opportunity) for a specific organisation. The research report needs to present some good supporting evidence of this (e.g. if the research is about staff absenteeism, what is the absenteeism rate in the chosen organisation? how does it compare with the sector average? has it been increasing? what problems/costs have resulted?).


  1. The research report must include primary data (i.e. data that you have collected and analysed). It is strongly recommended that you use innovative methods, for example a recorded interview or an electronic forum for interviews.  If carrying out a questionnaire survey, the minimum number of completed questionnaires to be analysed should be 40, but it would be preferable to collect more – 60-80 would be good.  If doing semi-structured interviews, the research should be based on at least six interviews, each lasting around 15-20 minutes.  Primary data can be collected from staff and/or managers within an organisation, if you have access, or from customers of an organisation (a survey does not require the organisation’s permission if it is carried out on the pavement outside the premises).


  1. There should be enough academic literature on the chosen subject to allow you to produce a good literature review.


  1. The topic should be one that is realistic to complete within the time available. As a general rule, it is better to choose a topic that looks narrow rather than one that looks very broad. You should also avoid combining two different subjects in one piece of research.


Further advice will be provided in class, along with an opportunity to discuss your proposed topic with fellow students.  You should also agree the topic and broad approach with the module tutor before commencing your research.


Research reports generally follow a standard format, you are expected to follow this approach:


  1. Research Proposal – this should introduce the problem, issue or opportunity that is the focus of the research. It needs to provide some evidence to show why this topic has been chosen and why the research is potentially going to help the organisation.  Background on the chosen organisation should be kept short, relevant and factual.  You should indicate how the research was planned and annex to the report a table showing how you broke the work down into stages and the key considerations relevant to each stage.  The chapter should end with a research aim, objectives or research questions.  [LO 1 and criteria 1.1, 1.2, 1.4 and 1.5]


  1. Literature review – this chapter should include a review of relevant books and articles on the subject. It is not necessary to look at a wide range of sources; relevance and a demonstration that you understand the material are more important.  The literature review has two main purposes:


  1. a) to find out what other people have written on the subject that is directly relevant in addressing your research topic (e.g. good practice ideas for reducing absenteeism at work);


  1. b) To give you ideas about how to conduct your primary research, including the main questions to ask (e.g. by identifying a model used in previous research that could be used, perhaps with some modifications, in your primary research). LO 2, criterion 2.2 and LO 3 and criteria 3.1 and 3.2]


  1. Method – this chapter should briefly explain why you chose your primary data collection method and then outline the main stages you went through in collecting and analyzing the data. [LO 2, especially criterion 2.1]


  1. Results – this chapter needs to set out the results and also analyse them. The approach taken will depend on whether the primary research uses a quantitative or qualitative method.  Analysing quantitative data does not require you to use complex statistical techniques, although you will need to be able to use percentages and create and interpret charts, cross-tabulations etc.  [LO 2, criterion 2.2 and LO 3 and criteria 3.1 and 3.2]


  1. Conclusions and recommendations – the conclusions need to set out what you found in your research, compared with the original research aim, objectives, questions etc. The recommendations follow on from this and should set out 2-4 specific ideas for the organisation to consider, based on the evidence you have collected from the literature and your primary research. [LO 3 and criterion 3.3]


LO 4 will be assessed based on the overall structure and coherence of the research report, including referencing of sources using the Harvard referencing system.

General points


There is no maximum or minimum word limit, but as an indication the research report is expected to be around 5,000 words long, excluding annexes and the list of references.


Task 1: (LO…)


The purpose of the research proposal:


The purpose of the Research Project Unit is twofold:


  1. To introduce you to the techniques and methods of research, so that you gain an understanding of research methods.
  2. To enable you to produce a project report based on your own independent research into an area of professional business practice. The subject area that you choose should be something that interests you and that will add to your professional development.


You will have to produce a research proposal (or at the very least an outline of your plan) which should be approved by your tutor before you start work on the project itself. Your tutor will monitor the development of your project to ensure that you are following the guidelines and working towards agreed objectives.


The Project Proposal:


The main requirements are summarised here:


The proposal should be between 1000-1500 words in length. Its purpose is to help you to ensure that you have adequately thought through the research topic and the process by which you will produce your Project. In the words of the syllabus, the proposal helps you to ensure that you have a ‘Valid and Viable Project’.


The criteria for assessment of the proposal are:


  1. Ability of working title to represent the project subject matter
  2. Clarity of research question and objectives
  3. The extent to which the proposed project is linked to fully referenced academic literature and aspects of the HND programme
  4. Clarity of discussions as to why the project is important to the learner


Note: the field of study should fall within an area of professional business practice.


This will be uploaded to the mypage system and will be assessed, you must pass the research proposal before you move unto the project.


Once your proposal has been uploaded to mypage and assessed you will be called in for an interview to discuss the proposal, this discussion will be held in front of a panel and you are expected to dress in formal business attire for this presentation.


(LO 1 and criteria 1.1, 1.2, 1.3, 1.4 and 1.5)

Task 2 (LO…)




Saunders et al. (2000) say that ‘This should be a detailed chapter giving the reader sufficient information to make an estimate of the reliability and validity of your method.’


It should explain how the problem was investigated and why particular methods and techniques were employed (Bell, 1999). This might include:


  • Details of procedures (eg questionnaires, surveys, interviews, focus groups and so on: when and where they were carried out)
  • Sample sizes and justification
  • Methods of selection of sample and justification
  • Statistical analysis carried out


(LO 2, especially criterion 2.1)


Literature Review


Sekaran (2000) suggests that a ‘literature review is the documentation of a comprehensive review of the published and unpublished work from secondary sources of data in the areas of specialist interest to the researcher.’ This is a useful general definition of a literature review, though the review should not preclude primary sources of literature.


(LO 2, criterion 2.2 and LO 3 and criteria 3.1 and 3.2)


Task 3 (LO…)


The Research Report


The outline structure we include here is suggested by Marshall (1997) but you will find this basic structure, albeit with some minor modifications, in all of the key authorities on research methodology.




  1. Title page
  2. Acknowledgements
  3. Contents page
  4. List of tables , figures and illustrations (if appropriate)
  5. Abstract
  6. Introduction
  7. Review of the literature
  8. Methodology
  9. Findings
  10. Discussion
  11. Summary
  12. Conclusions
  13. Appendices
  14. Bibliography


Writing up the research project can be described as the culminating but separate phase of your research project. You should start writing up your research in draft as soon as you start the early stages of your project, and continue to do so until it is completed.

(LO 3 and criterion 3.3)

Task 4 (LO…)


LO 4 will be assessed based on the overall structure and coherence of the research report, including referencing of sources using the Harvard referencing system.

General points

Evidence checklist Summary of evidence required by student Evidence presented
Task 1 Report
Task 2 Report
Task 3 Report
Task 4 Report
Sources of information:


  1. Hussey,J. and Hussey, R (1997) Business Research. Basingstoke: Macmillan Press
  2. Saunders M., Lewis, P.and Thornhill, A. (2003) Research Methods for Business students. (3rd ed.) Harlow: Financial Times Prentice Hall.







Write research proposal 7-9 pages

Write research project 20-30 pages






Research Proposal Structure

(take a company as an example)




  • Title
  • Introduction 10 lines
  • Research Questions ( I have to create )
  • How does new product development affect customers decisions ?

How does the new product from apple compete with competitors ?


  • Research Objectives/ aims
  • The effect of product development on customer purchasing Apple

-The effect of new products development on Apple profitability


  • Significance or importance of research 6 lines





  • Literature Review ( Coopers a guy) 2pages





  • Research Methodology 4 lines – 5

First of all, I will explain primarly and secondly  research, and select mine so secondly one and the reason why you select this one



  • Quantitative Methodology 4 lines questionnaire survey
  • 3 new products development from apple , ipad, iphone, mac,
  • product manager which one they sell more…


  • Qualitative Methodology 5 lines interview

Based on design, use, colours, if they need this product or not




  • Ethical Issues 6 lines

Rules of the company , ethical


  • Research Constraints/ Limitation 6 lines ( finance, time and transport

Problem that I can face during my research

  • Sampling 5 lines ( random )

How many product they have in total

Sample size linked to my choose of 3 products

  • Conclusion and Recommendations 10 lines