RIM, Research In Motion, the manufacturer of Blackberry smartphones experienced a situation of disastrous proportion on a global scale on Wednesday, October 12th, 2011. There was a three-day service outage disruption that was felt across several continents. At the heart of the issue was RIM’s inability or lack of communicating to its millions of customers about the outage. By waiting three days to release a statement, what did this do to the company’s global business environment? Did RIM lose market share as a result of this incident? Was outsourcing or their inability to effectively communicate with other countries a part of their reluctance to communicate the outage?