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• Are there, as yet, untapped potentials?
• Are there limitations to the use of these media, and if yes, what are they? (You should ensure that you review the rules and regulations of the various social media platforms with regards to alcoholic beverages)
• What mistakes are being made by current users of these media, and how should those mistakes be rectified?
• Who is doing it well? Here you should review at least one Australian wine company that is using social media and the internet well in their marketing endeavours.
To also use the attachments provided as reference in paper.
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