You will describe Red Bull’s current strategy using the outline below. DO NOT RELY TOO HEAVILY ON THE COMPANY WEBSITE since I want unbiased information (not propaganda). Please use internet sources ONLY and follow the outline below. I need at least 4-5 sources but you can use more if needed.
I. Organizational Direction: Mission, Goals, Objectives
II. Relative Industry Position – including financial analysis and firm-level strategy
III. Company Strengths and Weaknesses
IV. Company Opportunities and Threats