Recently marketers have taken a more integrated, relationship-building approach called "channel marketing." It is an integrated process using personal selling, trade promotions, and co-marketing programs to build relationships with retailers and other channel members while optimizing the total value of their brands for the ultimate consumer. Discuss

Recently marketers have taken a more integrated, relationship-building approach called “channel marketing.” It is an integrated process using personal selling, trade promotions, and co-marketing programs to build relationships with retailers and other channel members while optimizing the total value of their brands for the ultimate consumer. Discuss