Qualitative Design and Quantitative Design

Qualitative Design and Quantitative Design

Identify two articles: one in which the business problem is researched using a qualitative design and the other using a quantitative design.

 

Summarize each of the research designs.

 

Write a 350- to 700-word paper in which you compare and contrast the two approaches:

 

  • What are the strengths and weaknesses of each approach?

 

  • How can they be used most effectively in a combined approach?

 

  • Which method is more appropriate for research in your own business and functional area?

 

  • Include an in-depth introduction and conclusion

 

Format your paper consistent with APA guidelines.