Qualitative Design and Quantitative Design

Qualitative Design and Quantitative Design

Identify two articles: one in which the business problem is researched using a qualitative design and the other using a quantitative design.


Summarize each of the research designs.


Write a 350- to 700-word paper in which you compare and contrast the two approaches:


  • What are the strengths and weaknesses of each approach?


  • How can they be used most effectively in a combined approach?


  • Which method is more appropriate for research in your own business and functional area?


  • Include an in-depth introduction and conclusion


Format your paper consistent with APA guidelines.