Public Relations Crisis or Risk Communication
The occurrence of a crisis is nothing new for many corporations. It is always the case that the current crisis will have greater effects than a previous one. This is especially considering the fast manner in which information travels, as well as the increased awareness that people have as far as the services they expect and the manner in which organizations should act is concerned. In most cases, crisis or even the manner in which an organization handles a crisis has a bearing on or determines the reputation of the company, as well as its profitability and long term sustainability. This explains why a large number of companies always put in place strong strategies to cater for crisis that they face, so as to ensure that the crisis does not adversely and irreparably affect their reputation.
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