Paper, Order, or Assignment Requirements
Please use Assignment Reference as a reference
- Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2015). Concepts in strategic management and business policy: Globalization, innovation, and sustainability (14th ed.). Upper Saddle River, NJ: Pearson.
- APA Information
- In-text and reference citations are required for all written responses.
- Please include page number when you reference the information
Review the portion of Web Chapter A concerning new product innovation. You can access Web Chapter A at this web address: http://www.pearsonhighered.com/wheelen/cases.html. Then, select a new product that you have been introduced to in the past 12 months. You are also welcome and encouraged to research this new product using outside sources. You are to create a PowerPoint presentation about the marketing strategy for this relatively new product. The PowerPoint presentation should include the following elements:
Slide 1: Title page
Slide 2: Description of the new product
Slide 3: Explain which category of innovation is emphasized.
Slide 4: List what differentiates the product from the competition.
Slide 5: Describe the product’s target market and its demographics.
Slide 6: Describe the market size and potential product demand.
Slide 7: Explain which stage of the product life cycle the product is in.
Slide 8: Predict product demand in five years.
Slide 9: List of sources using APA guidelines