Review the mission statement for Sunholm Solar and the additional information provided by the company executives.
Develop a site structure diagram using Word, PowerPoint, Visio, or any other tool that you feel comfortable with. Paper-based submissions are acceptable, but they must be neatly drawn and scanned in. Submit your assignment to this week’s assignment Dropbox.
Include the following.
- The top level of the hierarchy should only show the home page.
- The second level of the hierarchy should show links to any pages accessible from the home page.
- The third level of the hierarchy can show any links accessible from the second-level pages.
- Show 10–12 pages altogether, including the home page and at least one page that will include a web form (such as contact us, submit order, etc.).
- Create a chart listing the filenames for each page that you intend to create, such as products.html, and show how they map to the page names in the site structure diagram.
- File names must not include any spaces or punctuation other than underscores and should be all lowercase.
You are an independent web developer who has been hired by Sunholm Solar for the job of designing and building its new website. You are now meeting with some of the company’s key personnel to gather additional information about their requirements for the site. On the basis of what you learn in this meeting, you will prepare a site plan including a site map and file names for each page.
Hugh Holben (President and CEO)
“Congratulations on winning the contract! Frankly, we originally thought we would go with a more experienced developer, but we really liked your ideas and fresh thinking about the site, and your price was right. We’re convinced you’re the right person for the job; don’t let us down.
We’ve been kicking some ideas around ourselves on the executive team. To start out, we want to keep the site nice and simple, probably about 10–12 pages including the home page. We can always add to it later as the company grows, right?
I think it’s really important to feature our mission statement prominently on the site. We want customers to understand where we’re coming from and what makes us unique in the industry. There should probably be a page with some background and history on the company, too.
I don’t want to copy the competition, but it’s always a good idea to see what others are doing and learn from that. So, I suggest you look at some other websites for companies in the residential solar power business for inspiration. Adapt the best ideas you see, but also do something original so we can stand out.”
Susan Dalton (VP or Marketing)
“Putting in a solar system is something most customers have never done before, so they need to understand the process going in. I think there should be a page that explains our step-by-step process: assessment by the sales rep, contract signing, design, and installation. We want to stress that we are a full-service, one-stop solution provider. Once the homeowner signs with us, we take care of everything and guide them through the process.
Remember, we need to get them to trust us with a major financial commitment. So, they need to get to know us. How about a page with biographies and pictures of our key personnel, so the customers will know who they’re dealing with on a personal basis? The overall result we want is for them to contact us to set up an appointment. So that should be a prominent part of the site. It should provide several options: our phone number so they can call us, our e-mail address, and maybe also a simple form they can fill out and submit right there on the site to ask usto get back to them.”
Janet Mclane (CFO)
“Don’t forget that we also offer financing on each sale! That’s a big convenience for the customer AND a big money maker for us. I think financing is so important it should have its own page.
The IT guy at my last company told me about something called the “three clicks” rule. I think it was that any page on the site should be no more than three clicks away from the home page. Or something like that. Anyway, make sure you follow that rule; it sounded important. ”
Steve Garry (VP of Operations)
“Be sure you showcase our advanced technology. We have the best, most efficient solar collectors and the latest computerized control equipment to regulate the power flow. Those are big selling points. Maybe you could throw in something about our experienced, highly trained designers, installers, and maintenance engineers.
Oh, and speaking of maintenance: Remember, in addition to getting new customers, we need a section of the site that supports our current customers, too. It should have answers to frequent questions and problems. I like Susan’s idea of a form for contacting us. Could we have one of those in the customer support section too, so customers could request a service call? But we only want them do that after they’ve looked at the frequent questions page, so we don’t get calls for things they could figure out themselves.”
Given the scenario, your role and the information provided by the key players involved, it is time for you to make a decision.<br><br>If you are finished reviewing this scenario, close this window and return to this Week’s You Decide tab, in eCollege, to complete the activity for this scenario.<br><br>You can return and review this scenario again at any time.