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You will need access to chapter 12 of the book “principles of Marketing” Publication Date: January 19, 2013 | ISBN-10: 0133084043 | ISBN-13: 978-0133084047 | Edition: 15. Authors; kotler and Armstrong
it is not necessary to include material from the chapter. simply find a current article from the media that focuses on a topic from chapter 12.
First, Briefly present the key items from the article and then I need two questions I could ask the class after I present the key items of the article.
Please also send me a copy of the article so that I can give it a read myself.
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