Pret a Manger:Marketing ideas

Order Instructions/Description

 

I will upload two files regarding this business report.

Format: Your assignment will be in the form of a business report and must follow the order given above (please include the section headings as they appear in this outline). See Grading Criteria for Business Reports attached.

Scenario
You are a marketing executive at Pret a Manger.  Following a major study to understand how Pret a Manger performs against their main competitors, they have identified areas where they need to concentrate their efforts in keeping and growing new customers for their ‘food on the go’ offering

One of the areas that the marketing team need to concentrate on is in creating a marketing campaign that will communicate their current strengths and new initiatives.  Your task is to assist Pret a Manger’s Marketing Manager with marketing ideas that could be used in communicating to their customer groups.
For this coursework you will be required to carry out the following tasks: