Pick one of the following four products: (1) Kellogg’s Corn Flakes; (2) size AA batteries; (3) microwave oven; (4) iPhone 5S

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Order Details
Each answer should be about a paragraph long.
1.- Maslow’s Hierarchy of Needs is about motivation. The VALS-2 Lifestyle model is about lifestyle… Explain how marketers use these two tools to help segment markets.
2.- Pick one of the following four products: (1) Kellogg’s Corn Flakes; (2) size AA batteries; (3) microwave oven; (4) iPhone 5S
Tell whether the buyers of the product you pick are highly involved or not, and whether or not there are substantial differences among brands in that product category. Based on these considerations, describe the buyers’ likely behavior.
3.- During the night class on October 2nd, and during the day class on October 3rd, I played four videos about Nestle KitKat candy bars. If you were not in class or don’t remember the discussion, you can find it in the October 2nd video in the Fall 2013 Class Recordings folder under Files and Content in K-state Online. Describe the videos and explain what I was illustrating by playing them in class (that is, tell what Nestle was doing with the two very different advertising campaigns shown in the four videos).
4.- During the night class on September 25th, and during the day class on September 26th, I played several videos showing performances by Patricia Kaas. If you were not in class or don’t remember the discussion, you can find it in the September 25th video in the Fall 2013 Class Recordings folder or in Session 3 in the edited videos under Files and Content in K-state Online. Describe the videos and explain what I was illustrating by playing them in class (that is, tell what the performer did differently across these concerts, and why).
5.- The “Buyer’s Black Box” in Chapter 5 and the “Buying Center” in Chapter 6 occupy the same spot in the stimulus/response model. With this in mind, write an explanation of the following statement: “Everything in Chapter 5 also applies in Chapter 6.”
Required Text:
Kotler and Armstrong, Principles of Marketing, Pearson-Prentice Hall, 15th Edition
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