Persuasive Memo Assignment

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English 211

Standard Memo Template

Use the following standard memo template for most professional writing situations, including writing memos to your instructors for class assignments.





To: Recipients’ names and job titles

From: Writers’ names and job titles

Date: Complete and current date

Re(Subject): Description of what memo is regarding



Begin with a brief introductory paragraph that contextualizes the memo for your readers and describes the main point or course of action that readers should take after reading the memo. The introduction should not have a heading.


Sample Heading


After the introductory paragraph, the body of the memo should be broken into sections with informative headings at the start of each section. These headings should not consist of generic words like “Problem” but specific phrases like “Avoiding Cost Overruns in Sector 7.”


Sample Heading


Remember that if there are others who will receive copies of memo, aside from the recipients, add cc: after the memo subject line with the names of those individuals.



English 211

Persuasive Memo Assignment

Business Solutions



You work with the executive team for a mid-sized company that has been growing well in the last 10 years.  At present, the company employs about 150 people and about 20% of them are part time, working less than 30 hours generally.  But depending on the season or active projects, the number of part-timers grows another 10 to 15% and many of them also work additional hours.  Though these employees have been integral to the company’s growth, because they are part time, they are not extended the health insurance benefit offered to full time employees.


The company president has recently asked the executive team for recommendations on how to address part-timers and the Affordable Care Act mandates that become effective soon.  She is very conscious of how important the part-time staff is to the company, but she is also conscious of the ever increasing cost of the health care benefit to the company’s bottom line.


As part of the executive team, your task is to research the implications of the Affordable Care Act from several perspectives as it applies to a company of your size and offer recommendations for your boss to consider, regarding the part time staff.  Recall, as our book points out, persuasion most often recognizes that there are multiple sides to complex problems.  Therefore, your response must offer both pros and cons for consideration, followed by your recommendation and why you think it is the better solution.



Write a formal business memo to your boss explaining your position on the issue and include a recommendation. You should research the topic of the Affordable Care Act and provide evidence and reasons to support your final recommendation based on this researchDo not rely on a single research source on which to base your recommendations.  Use APA Style for citing your sources.



Your message should be in the form of a business memo, addressed to your president (feel free to create the name). Remember to include an appropriate subject line specific to the situation. Refer to the examples in the text for assistance.



This assignment is worth 100 points. Evaluation will be based on the following criteria at minimum:

  1. Audience: Has the appropriate audience been considered for the document and/or has consideration been given to the scenario described in the assignment? Has an Audience Analysis sheet been completed and submitted?
  2. Format: Is the document formatted according to assignment requirements and standard business practices?
  3. Document elements: Does the document include all necessary elements, per the assignment and the particular type of document?
  4. Language: Does the document use acceptable business language/style? Is the document free from errors in spelling, grammar, mechanics and punctuation?
  5. Research: Has appropriate research been conducted to support the writing? Has it been used professionally and cited accurately for APA style?