Persuasion and Aggression

Persuasion is the act of changing ones behavior or believes on something or somebody (Seiter & Gass, 2010). Persuasion is usually achieved through conveying of information or reason to the other part. On many occasion, persuasion uses tactics to try to change the feelings, events or information one has. Persuasion is evolving and, thus, it is difficult to understand its elements. Researchers are coming up with new methods of persuasion each and everyday to make their work more relevant. Thus, we experience persuasion in our everyday lives almost everywhere.