New Zealand 2015 Tourism Plan – Sustainability

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Analyse only the Sustainability section of New Zealand’s Tourism Policy. Choosing one particular area such as their aim to reduce carbon emission in depth, or something else that has to do with sustainability. The layout of the paper should be as follows: (Compare this policy with Scandinavia, who has a similar approach or similar issues, if not find a country which has similar issues) this paper will discuss issues they may face, if it is successful or needs improvement. Issues may be its location etc.

1) Short and succinct description of the destination and the elements in the strategy that you focus on.

2) Literature Review: It is important to read around the theoretical concepts relevant to the case. Try to include a variety of sources: Include Academic books, journals. For everything you read, ask yourself if it is relevant to the destination’s (sustainability) tourism plan, and how you can apply different concepts. Here also include: MINTEL reports, (if you have trouble accessing it, let me know and ill send you links), do a pestle analysis, swot, Boston Matrix analysis to see where New Zealand’s nature tourism fits. Check if the Ansoff Matrix applies and also if Porter’s Adapted Generic Strategy applies.

3) Analysis/Evaluation: Here apply triangulation (meaning, bring back what the plan says, what the literature says and then your opinion and say whether it has been successful or etc) This is a very important element in the project as it is where you demonstrate the conceptual knowledge you posses after comparing the case study with the relevant literature. You can do this in the form of an analysis (discussing what the motivations for the strategy were, link them to outcomes you might have found proof of) or in an evaluation (discussing how your example compares to another destination, or showing the strengths and weaknesses of the chosen approach)

4) Conclusion/ Recommendations: The main points of this analysis will be the basis for your conclusion.