New Car Alarm Market Research Report

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Market Research Report

You are required to write a business report for the client that meets their requirements. This should clearly outline the problem, the solutions and recommendations. The report should be based on your primary and secondary research and supported by academic theory and concepts where appropriate. The report must be produced in an acceptable professional format. This means that you use headers, footers, and page numbers. Everything should be appropriately referenced in Harvard style.

The Report: Headings/Sections

Executive Summary
In an executive summary you are not creating anything new
Crucial and the most difficult!
Leave to the end
Read through whole document before writing
Needs to be clear for someone who hasn’t read the whole report
Capturing the attention of the reader – “I want to read more…”
Crystalize key points without providing too much
One page, Concise and Logical
Introduction
Objectives
Background: The company/products
The Task
The primary and secondary market research and supported by academic theory and concepts where appropriate).
Detailed analysis of both primary and secondary information sources
Evaluate the data, using appropriate academic concepts and frameworks, and use it to draw together alternatives for market entry and development plans.
Key findings
Recommendations
Suggest solutions and recommendations

Assessment Criteria
Criteria & Weighting40 – 50% Good Work
ResearchIn-depth research has been undertaken using wider ranging professionally appropriate research skills.
AnalysisDeep and meaningful analysis of all relevant issues. Well integrated theory and practice.
Solutions and RecommendationsGood innovative, realistic, justified and detailed solutions and recommendations.

CommunicationRelevant professional and academic language enhances meaning. Illustrations and appendix add real value for the client. Well-structured and cohesive. Referencing is thorough and complete with all sources acknowledged using Harvard.

Added on 18.04.2015 14:11
Market Research Report

You are required to write a business report for the client that meets their requirements. This should clearly outline the problem, the solutions and recommendations. The report should be based on your primary and secondary research and supported by academic theory and concepts where appropriate. The report must be produced in an acceptable professional format. This means that you use headers, footers, and page numbers. Everything should be appropriately referenced in Harvard style.

The Report: Headings/Sections

  1. Executive Summary
    In an executive summary you are not creating anything new
    Crucial and the most difficult!
    Leave to the end
    Read through whole document before writing
    Needs to be clear for someone who hasn”t read the whole report
    Capturing the attention of the reader – “I want to read more…”
    Crystalize key points without providing too much
    One page, Concise and Logical
  2. Introduction
    Objectives
    Background: The company/products
    The Task
  3. The primary and secondary market research and supported by academic theory and concepts where appropriate).
    Detailed analysis of both primary and secondary information sources
    Evaluate the data, using appropriate academic concepts and frameworks, and use it to draw together alternatives for market entry and development plans.
    3.1 Secondary research
    To begin with I will look at the car market in the Netherlands by gathering and collecting published statistical data from the government, private organisations and online information databases. This will include the following:
    Total number of cars in use
    Car sales/registration
    Total number of stolen cars
    Cities/ areas where most cars are stolen
    Most vulnerable cars to steal
    Total number of recovered cars
    Target customer analysis
    The analysis of the gathered data above will help me narrow down and identify potential customers by segmentation and target the most suited potential customer to distribute the survey to. The main potential customers are:
    Car owners

3.2 Primary research
I will also carry out a primary research through the distribution of the online survey and video to the identified potential customers in the secondary research to establish how well Luminescnet Alarms would be received and asses the demand of the proposed product and find out if potential customers would buy the new product. By collecting and analysing the online survey feedback, offering a deeper market and customer insight.
4. Key findings
5. Recommendations
Suggest solutions and recommendations

Assessment Criteria
Criteria & Weighting40 – 50% Good Work
ResearchIn-depth research has been undertaken using wider ranging professionally appropriate research skills.
AnalysisDeep and meaningful analysis of all relevant issues. Well integrated theory and practice.
Solutions and RecommendationsGood innovative, realistic, justified and detailed solutions and recommendations.
CommunicationRelevant professional and academic language enhances meaning. Illustrations and appendix add real value for the client. Well-structured and cohesive. Referencing is thorough and complete with all sources acknowledged using Harvard.