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Review and Analyze Case Study 1 (Mystic Monk Coffee) from the textbook and share your thoughts on the following questions. Is Mystic Monk Coffee’s strategy a money-maker? What is MMC’s business model? What is your assessment of Mystic Monk Coffee’s customer value proposition? its profit formula? its resources that enable it to create and deliver value to customers? What recommendations would you make to Father Daniel Mary in terms of crafting and executing strategy for the monastery’s coffee operations? Are changes needed in its long-term direction? its objectives? its strategy? its approach to strategy execution? Explain.
Crafting and executing strategy the quest for competitive advantage concepts and cases (19 ed.,). New York: McGraw-Hill/Irwin
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