MBA 608 A management consultant reporting to the CEO in the current era

You are a management consultant reporting to the CEO in the current era. How would you propose to keep IBM on its path of success? Focus on emerging technologies and product line actions that IBM might want to espouse to help maintain its market position. (Tablet PC’s and similar handheld devices might be a starting point for your consideration.)

I. Abstract

II. Introduction

III. SWOT

a. Strengthsb. b. Weaknessesc. c. Opportunitiesd. d. Threats

IV. Nature of the Business Level Strategy

V. Alternatives

VI. Recommendations with Justification

VII. Conclusion with Implementation

VIII. References