Students are provided with a case study (Ipad pro), a new product launch in the UK. This will form the background information to enable them to complete the assignment. The company has asked students to prepare a market research proposal (not a market research report). Within the proposal they should propose the most effective methodologies to deliver actionable results. Given the nature of this project, it is recommended that the student explores the appropriateness of all methods of research/data collection including secondary, qualitative and quantitative methods, and propose the most appropriate action.
-The case study and structure guide is attached as additional file
- Complete the proposal as if the product has not been launched already
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