Marketing Management

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This is a 2 part paper. Part 1 is on the subject of Socially Responsible Marketing. In 2 pages (500 words) what examples can I provide of firms (any firm, in any industry) that successfully engage in socially responsible marketing?
Part 2 needs to be 2 pages and 500 words on specific suggestions I can provide for Kindle to follow in order to be more socially responsible? References must be from Wall Street Journal, Fortune Magazine, and Business Week
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