Marketing Essay

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Marketing research is the process of planning, collecting, and analyzing data relevant to a marketing decision.     Review the information on the role of marketing research in your text. Then describe how your employer uses marketing research or, if you do not think your employer does, how it could use marketing research.  If you are not currently employed, use a past employer or a family member’s employer.

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Be sure to start your response by stating the name of the company you are using in your example and perhaps a sentence or two so we all understand the nature of their business.  When commenting on each other’s posts this week, perhaps you can suggest additional ways you think the employer could use marketing research.