Marketing campaign to promote the brand "Russia" on the Olympics 2014

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Each Olympic game is a way to promote the country, customs, and there is a certain goal beyond it.
The paper should be answering on the question; Did the Russia do a good job on selling the brand "Russia" through the Olympics?
What did they sell to the world?
Compare to China olympics?
What was the goal beyond the games for the president?
What is happening right after the games?
Russia lost face when lost in hockey to US
Anti-Gay propaganda and rainbow color uniforms
is there a tolerance?
NO PICTURES IN THE PAPER NEEDED
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