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The Marketing Ethics Mini-case report requirements consist of a 275-550 word (1-2 pages; double space, 12 point Times New Roman font) response to the following questions- the report would reflect your understanding and analysis of a marketing ethics mini-case study, titled “The competitive and combative toilet tissue campaign”,


“The competitive and combative toilet tissue campaign” mini-case study questions:



  1. What are the ethical issues?


  1. Who are the primary stakeholders?


  1. What are the possible alternatives?


  1. Assess the alternatives with respect to fairness, “stakeholder rights,” and cost/benefits.


  1. What are the practical constraints for Peg?


  1. What actions should Peg take and why?